Chapter 461
Chapter 461:
However, not only did the sales not go up, but they dropped by a whopping twenty percent.
How could that happen?
Logically, it shouldn’t have been that way.
Annabel went through all the relevant documents and reports before calling for a meeting to inquire about the situation.
Inside the meeting room, Annabel opened the document and projected it onto the screen for everyone to see. She turned to Wray Crawford from the marketing department and asked, her tone sharp, “Wray, what are your thoughts on the recent sales of Ice and Fire p>
Under her heavy gaze, Wray couldn’t help but tremble. He hesitated for a moment before answering, “The sales have fallen quite a bit compared to last month p>
“Why? Why have the sales gone down by twenty percent this month?” Annabel pressed coldly.
“Well…” Wray wiped the cold sweat from his forehead and tried to explain. “Lately, there have been many knockoffs of the Ice and Fire jewelry line in the local markets, and they have become really popular among people. Our Ice and Fire line targets high-end customers, and as you know, their demands can be pretty high. Because of the knockoffs, they feel like our products are no longer suited to their sophisticated taste. Not to mention, it has also significantly lowered the perceived value of our products in the market p>
“Which company is producing these knockoffs?” Annabel asked seriously.
“From what we know, the company making these knockoffs is Love Jewelry p>
“Love Jewelry?” Annabel was a little surprised to hear that name.
Love Jewelry had copied their designs before, so its reputation had plummeted in the industry. Yet the company continued to resort to its devious methods.
Annabel’s expression darkened as she stared at Wray and said, “Why didn’t you hold them responsible? Why haven’t you asked them to make a public apology, remove all the knockoffs from the market, and compensate us for our losses p>
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“Well… They were careful enough to avoid the most unique elements in our designs, so we can’t hold them legally accountable for copying. But anyone can tell the designs are very similar,” Wray replied with a helpless sigh.
“Okay, I understand. I want you to keep a close eye on this matter. You can go back to work now,” Annabel said, narrowing her eyes.
She had not expected so much to happen in such a short time.
In just a few days, Love Jewelry had revived and was playing dirty tricks again, causing a severe impact on Benton Group’s jewelry line. Since things had gotten out of hand, Annabel decided to inform Rupert about it and ask for his input.
After returning to her seat, Annabel began sorting through everything, preparing to head over to Rupert’s office.
She hadn’t slept well the night before, so she wanted to make a cup of coffee. Holding the documents in one hand and a cup in the other, Annabel walked over to the break room.
She was pouring herself some coffee when she heard the sound of high-heeled shoes clicking against the floor.
“Annabel!” Candace’s voice came from behind her.
Annabel looked up and saw Candace storming toward her. With a frown, she asked, “What’s up p>